--- title: Using 'Who Not How' To Transform Your Business description: No matter your stage of business, 'Who Not How' can be used to help you unlock limitless possibilities in your business and life. image: https://adviser3point0.co/hubfs/Using-Who-Not-How-To-Transform-Your-Business---Confirm---Invite.png --- [![Adviser 3.0 Logo-01](https://adviser3point0.co/hs-fs/hubfs/Adviser%203.0%20Logo-01.png?width=150&height=33&name=Adviser%203.0%20Logo-01.png) ![Adviser 3.0 Logo-01](https://adviser3point0.co/hs-fs/hubfs/Adviser%203.0%20Logo-01.png?width=150&height=33&name=Adviser%203.0%20Logo-01.png) ](https://adviser3point0.co/home) [![Adviser 3.0 Logo-01](https://adviser3point0.co/hubfs/Adviser%203.0%20Logo-01.png) ](https://adviser3point0.co/home) - [Home](https://adviser3point0.co) - [Relive 2025](https://adviser3point0.co/2025-recap) - [Events](https://adviser3point0.co/events) - [Podcast](https://adviser3point0.co/podcast) - [Blog](https://adviser3point0.co/blog-resources) - [Our Partners](https://adviser3point0.co/partners-2026) - [Get In Touch](mailto:hana@timeline.co) - [Home](https://adviser3point0.co) - [Relive 2025](https://adviser3point0.co/2025-recap) - [Events](https://adviser3point0.co/events) - [Podcast](https://adviser3point0.co/podcast) - [Blog](https://adviser3point0.co/blog-resources) - [Our Partners](https://adviser3point0.co/partners-2026) - [Get In Touch](mailto:hana@timeline.co) [Grab Tickets For 2026](https://www.tickettailor.com/events/timeline/1679232?trackingConsent=1&_gl=1*1l6fy6k*_gcl_aw*R0NMLjE3NDMwNzQ0MzkuQ2p3S0NBanc3cE9fQmhBbEVpd0E0cE1RdkU5YUI5NXFobHBnT0xYTkJuT1NJUEZPWUZwWkxTUTB1WkJ2ZWg3eWhlNFpabjJfcnQ0bDZ4b0NjTWtRQXZEX0J3RQ..*_gcl_au*MTgyOTU2MDEwNi4xNzQ1MzI1MDI2*_ga*MTI1NjM0NjQzNS4xNjk5NDQwNDI0*_ga_P35ER4HQBT*czE3NDkwMjQ4NDgkbzEzJGcxJHQxNzQ5MDI3NTY2JGo0JGwwJGgw) ## **Using 'Who Not How' To Transform Your Business ** ## Tuesday, 4th June 11:00 am – 12:00 pm **No matter your stage of business, 'Who Not How' can be used to help you unlock limitless possibilities in your business and life. ** [Book My Place](https://adviser3point0.co/using-who-not-how#form) ![Using-Who-Not-How-To-Transform-Your-Business--solo](https://adviser3point0.co/hs-fs/hubfs/Using-Who-Not-How-To-Transform-Your-Business--solo.png?width=1275&height=1211&name=Using-Who-Not-How-To-Transform-Your-Business--solo.png) ## Using 'Who Not How' To Transform Your Business To put it simply: Who Not How is a transformational concept, coined by Strategic Coach co-founder Dan Sullivan, that has helped thousands of entrepreneurs accelerate their teamwork and shift their mindset to ask *“who?”* instead of *“how?”*—and build incredible burnout-free businesses and guilt-free personal freedom as a result. No matter your stage of business, Who Not How can be used to help you unlock limitless possibilities in your business and life. In this one hour webinar David Braithwaite will share more about this concept, and how he used it to transform his Financial Advisory Business. ## Further Topics Include! ![Icons-colour-21](https://adviser3point0.co/hs-fs/hubfs/Icons-colour-21.png?width=100&height=100&name=Icons-colour-21.png) ## Understanding Your Business's Value It is essential you understand the current value of your business, and the gap to your target sale value.  Beyond that, you will gain an understanding of other factors that influence the value of your business so that you can identify strategies to increase the attractiveness of your business ahead of sale. ![Icons-colour-20](https://adviser3point0.co/hs-fs/hubfs/Icons-colour-20.png?width=100&height=100&name=Icons-colour-20.png) ## Preparing Your Management Information Your management information plays two key roles in the sale process – the marketing and positioning stage needs to attract interest, and it is fundamental to an effective due diligence process.  Understand the requirements of MI in advance so that you can detect and close information gaps, allowing you to sail through your transaction. ![Icons-colour-19](https://adviser3point0.co/hs-fs/hubfs/Icons-colour-19.png?width=100&height=100&name=Icons-colour-19.png) ## Identifying and Mitigating Risks Potential buyers are always cautious about hidden risks associated with a business, particularly in highly regulated industries such as financial services.  Louise will share with you an overview of the key areas a potential buyer will examine, giving you the opportunity to remediate any potential issues before starting the process of a business sale. ## **Learning outcomes** ![Icons-23](https://adviser3point0.co/hs-fs/hubfs/Icons-23.png?width=100&height=100&name=Icons-23.png) ## **Get Unstuck** Assess the current state of your business and chart a clear path forward. ![Icons-24](https://adviser3point0.co/hs-fs/hubfs/Icons-24.png?width=100&height=100&name=Icons-24.png) ## **Smart Moves** Discover the moves successful entrepreneurs are making to work smarter, not harder. ![Icons-25](https://adviser3point0.co/hs-fs/hubfs/Icons-25.png?width=100&height=100&name=Icons-25.png) ## **Actionable Plan** Leave with a tailored plan to fast-track your progress, minus the stress. ## David Braithwaite ## Entrepreneur and Coach David Braithwaite is a seasoned entrepreneur and coach who believes in the power of empathy to unlock people's potential in business and relationships. Since 1994, he has honed his skills while running successful businesses like Citrus Financial Management in Kent and co-owning three related ventures. Despite initial nerves, his leap into entrepreneurship paid off, leading to media appearances and speaking engagements. With a decade of coaching experience, David prioritises empathy, listening, and guiding clients through thoughtful conversations to help them grow. He creates a safe space for growth, drawing from his own journey to empower others to achieve their goals. Whether through his businesses, workshops, or personal relationships, David is committed to helping people reach their full potential. ![Using-Who-Not-How-To-Transform-Your-Business--solo2](https://adviser3point0.co/hs-fs/hubfs/Using-Who-Not-How-To-Transform-Your-Business--solo2.png?width=350&height=633&name=Using-Who-Not-How-To-Transform-Your-Business--solo2.png) ## Ready To Book? ## Tuesday, 4th June 11:00 am – 12:00 pm No matter your stage of business, Who Not How can be used to help you unlock limitless possibilities in your business and life. ## **Headlining Adviser 3.0** Keynote and Q&A with renowned entrepreneur Deborah Meaden and the first ever UK live appearance of ‘Traction’ author and business growth guru Gino Wickman. 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